Irresistible Book Discussion

January 24, 2018 – 6:00 pm

Please join us at the Main Library to discuss Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by Adam Atler on Wednesday, January 24, at 6:00 p.m. Whether or not you have an opportunity to read the book, all are encouraged to attend.

In this revolutionary book, Adam Atler, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction and explains why so many of today’s products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

The discussion will be moderated by Jonathan Werner, a Library and Instructional Technology Specialist at Cape Elizabeth Middle School. He is the Immediate Past President of the International Society for Technology in Education’s Librarians Network and serves as an advisor to the DOE’s Future Ready Librarians campaign.

This program is sponsored by the Friends of the South Portland Public Library. For more information, call 767-7660 x 2.